Business Promise

⏱ 10 minutes

Let’s start with your plan. You have put a lot of thought about the business you are establishing. Let’s strengthen your ideas by crafting your why statements.

Why does your business need to exist? What problems will it solve? Whose needs will it be catering to?

It is very important to discover or define your why. The reality is that not all business owners have discovered their whys. Some directly jump into operationalizing a business after they fell in love with an idea and its potential. This kind of passion and courage is essential but may not be enough to sustain the business in the long run. However, a business with a well- defined why is anchored to a deep motivation and mission that will keep you waking up in the morning.

Why don’t you try by filling in the blanks.

Here’s my example:

Ready to write yours?