Interpreting the Stakeholder Map
⏱ 10-15 minute activity
Now that we’ve identified our stakeholders, how do we make sense of the stakeholder map and make necessary communication decisions? Read on to see the interpretations and suggestion actions for each stakeholder group.
How to interpret the Interest x Influence
- For stakeholders with high interest and high influence, these are the ideal stakeholders to engage with. It is recommended that you engage and consult with these stakeholders
- For stakeholders with high interest but low influence, these are stakeholders that we can keep informed. Keep their interest high by engaging them in their interest areas.
- For stakeholders with low interest but high influence, it is ideal that we keep them satisfied by consistently meeting their needs.
- For stakeholders with low interest and low influence, it is strategic to give these group minimal effort given their low interest and influence on education. However, you can also try to get to know this group and see if you can increase their level of interest interest at the very list.
Let’s try this out!
Using your filled out stakeholder mapping worksheet, try making a communication plan to your chosen stakeholder group. It can be as simple as listing down key action steps on how to communicate with each stakeholder group. Try to be specific by identifying the platform as well as the frequency of communicating or engaging with each group, and if possible identifying or assigning point persons for each stakeholder.
For example:
- If your students have both high interest and high influence, it might be best to hold regular consultations and check-ins with the student body, and assigning the student council or student government to act as representatives along with a teacher-adviser.
- If parents have generally low interest but high influence, you can simply maintain passively informing them through your usual communication channels (school social media, emails, quarterly meetings, informing through the students, etc).
