Journey Maps with Technology
⏱ 20-30 minute activity
After reading through some of the Learners’ Stories let us make a Journey Map of our Learners.
A journey map defined by the Nielsen Norman Group is “a visualization of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts as visualization of the process that a person goes through in order to accomplish a goal.” It can be a journey about anything – from how a customer goes through the decisions in buying a car to how visitors go through and experience a museum.
In this part of the module we will create a Learner’s Journey Map. You will still be using the same Google Slide workspace that you used in Module 1.
The Learner’s Journey will help us visualize the steps that the learners go through in a learning process. In this journey map, we will include the goals of each learning process or phase, touchpoints or tools used (online and offline), challenges, and emotions that the learners feel.
If you haven’t downloaded or made a copy of our workspace yet from our last module, just click on the links below:
For this part you will need to interview 1-2 learners. It can be your current or past students, or if you’re already familiar with them even your future students. If you are conducting any kind of peer mentoring or coaching, you may also consider your peers as your learners. Make sure to ask permission and consent from them for this activity.
📝 How to fill in the worksheet
- On the worksheet, fill out the Phases/steps of the learning experience you want to better visualize.
- Identify the Goals in each of the phases or steps. What do you aim to achieve at each point? What is/are the outputs for each step?
- Identify the physical or digital tools you think you need to achieve the goal. Since we want to consider the learner’s perspective, make sure take note of their suggestions and what is accessible to them through the interview (do they have devices? how stable is their internet connection? and so on)
- Interview you learner/s and walk them through each phase of the learning experience. Ask them about the challenges they encounter and any constraints or barriers they may have based on their context.
- Note: you might be tempted to start adjusting the learning experience you laid out. We suggest to focus first on gathering as much insight on the learners’ perspective and experience before changing anything about the learning experience. We’ll have a separate exercise for you to go and revise the learning experience later.
- Ask them how they feel during each phase – are there tools or activities that are enjoyable for them? Take note of any suggestion that may come up in conversation.
- Feel free to adjust the template based on what you can gather from the interview. Duplicate the slide for each learner you interview.
When you are done with the journey map, save it as an image (jpeg or png) and paste it on our Padlet Board:
